Baileys Vanilla Mint Shake

Whitney Cummings - GRWM 4 SPD

Directed by
Andres Rojas & Frank Siringo
Produced by
Malorie Gill
Shannon Palmer
Chris Campion

The Opportunity: Create a hilarious video with the self-proclaimed “mostly Irish” comedian Whitney Cummings as she beckons us to GRWH (GetReadyWithHer) to celebrate the release of Baileys St. Patty’s Day-themed Vanilla Mint Milkshake spirit.

What We Did: We really flexed our comedic muscles on this one. We worked hand-in-hand with the creative agency to hone in on a script. While on set our directors riffed with Whitney to rework jokes in real-time. During the pre-production process, we collaborated with Baileys’ product team to build a custom set in a studio, and our wardrobe stylists worked with Whitney’s team to create various lewks that felt like outfits she would actually wear.

The Result: A very funny piece that was viewed and shared millions of times across a variety of platforms including Instagram & TikTok. Whitney also dropped a reference to the production on her podcast. Yay us!

Services: Creative Direction, Scripting, Storyboarding, Direction, Production, Post & Finishing.

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