CFDA x Reebok

Think Inside The Box

Agency
BFA
Directed by
Josh Charow
Produced by
Andres Rojas & Frank Siringo
Cinematographer
Josh Charow
Editor
Josh Bernstein & Miles Warren

Classics always come with expectations.

For New York Fashion Week, five emerging artists were tapped to reinterpret an iconic Reebok sneaker.

Directed by Josh Charow, shot using a variety of cameras and formats, the artists introduced us to their signature styles, gave us insights into their creative process all while capturing the spirit of collaboration.

As Team Bubbly documented this ambitious task we saw what drawing outside the lines, but thinking inside the box can do. Pure magic.

Image of a grid of human faces - two asian, one black, three white for CFDA X REEBOK Think Inside The Box Video production By Team Bubbly, A Video Production Company in New York City
Image of two boxers, one in gold and one in black for CFDA X REEBOK Think Inside The Box Video production By Team Bubbly, A Video Production Company in New York City
Image of a Reebok shoe floating in a box for CFDA X REEBOK Think Inside The Box Video production By Team Bubbly, A Video Production Company in New York City
Shot of a big window and a REebok shoe flying through the air into a box for CFDA X REEBOK Think Inside The Box Video production By Team Bubbly, A Video Production Company in New York City
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