Equinox Fitness Club + Spa

When it was time for Equinox to reveal their new Fitness Club + Spa at the highly anticipated Hudson Yards, Team Bubbly was tapped to capture the brands existing culture while letting the finer details set the bar for a new dimension of wellness.

Placed in the heart of the city that never sleeps, the new hub was represented as a place where time becomes suspended, letting your body and mind focus on what’s directly in front of you.