Baileys Vanilla Mint Shake
Whitney Cummings – GRWM 4 SPD
The Opportunity: Create a viral video starring two of the most recognizable childhood stars of our generation.
What We Did: Pitched and won a concept where a virtual date to make cookies together becomes a magical musical number. We worked with a music team to compose a completely unique score using the “sounds” of an everyday kitchen. Music was specially created before production for the talent to play along to ala a music video shoot. We worked with all department heads to design and build two kitchen sets in two different cities. While on set we managed two teams including camera, lighting, production design, costume, HMU, etc. All the while working through a rigorous approval landscape with Sesame Street/Henson who has very strict intellectual property guardrails.
The Result: The suite of videos including cut-downs was viewed millions of times.
Services: Creative Direction, Direction, Storyboarding, Production, Post, Original Scoring, Finishing
