Sharing and looking out for one another is at the heart of being part of a family.
For many immigrants, coming to America means finding the balance between your past, present, and future. For Levi’s, it was important to share a modern tale of family, focusing on closeness and tradition.
As we see in “Reliquia” we find a pair of 501’s caught in this very balance among siblings. What appears to be another classic rivalry between a brother and sister, turns out to be a heartwarming transfer of a present-day American heirloom built to withstand the tests of time and love.