Baileys Vanilla Mint Shake
Whitney Cummings – GRWM 4 SPD
The Challenge: During the heart of the pandemic, chronicle how a small business in Covid-ravished Harlem found ways to survive.
What We Did: Designed a production approach that safely captured various elements of the business operation while successfully weaving the cultural and social fabric of the surrounding community.
The Result: Delivered an inspiring story of resilience, hope, and partnership that had maximum reach on both paid and earned media as well as shared on PayPal’s blog and newsletters.
Services: Creative Direction, Direction, Production, Post, Finishing
